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How Return Policies Affect Online Shopping Decisions

When someone contemplates clicking “buy” on an online store, one critical factor often lies beneath the surface: the return policy. Return terms—how long you have, who bears the cost, the ease of the process—play a powerful role in shaping consumers’ perceptions and actions. In many cases, they can tip the balance between hesitation and conversion,…

The Impact of COVID-19 on Online Shopping Trends

The COVID-19 pandemic reshaped consumer behavior across the globe, permanently transforming the way people shop. As lockdowns, social distancing, and public health measures limited physical retail, millions of consumers turned to e-commerce for their daily needs. This rapid transition not only accelerated the growth of online shopping but also redefined how businesses engage with customers….